![]() This is how you ensure you don’t fall victim to the “just checking in” circle of death: Be hyper-personalized in your follow upsĭid you have a call with your prospect already and learn a few interesting insights about their business? Maybe you learned that they were going to be hosting a customer conference in the coming weeks. There are three very straightforward, yet effective, ways for you to do it. ![]() So what can you do to avoid being annoying & blending in? A lot of sales people make this mistake, so by you doing it, you’re going to be viewed by your prospects as being just like every other sales “pro.” That’s not where you want to be. This is the second reason “checking in” with prospects over and over is not advised. There’s a better way! You blend in with everyone else The first check in is likely fair game but the third, fourth, and fifth check-ins can come across as good ol’ fashioned spam. If you’re simply writing them to check-in, you’re most likely annoying them. Especially when you consider the rise of social media tools, like LinkedIn, being used in sales – there’s little doubt in my mind that your prospects are being hit with “check-ins” from all directions. You can be certain that the average office worker with buying power receives similar or MORE correspondence than that each day. You can annoy your prospectĪccording to Lifewire, each day the average office worker receives 121 emails. ![]() There’s two potential downsides that can come from sending “check-in” emails over and over. There’s no question that “checking in” can be an effective strategy, but it can quickly go south when all you’re doing, week after week, is checking in with your prospects and leads. So are hundreds and hundreds of other sales people trying to get your prospect's attention. Hey there - I’m just checking in on our last conversation… Hey there - I’m just checking in on whether you saw our proposal… Hey there - I’m just checking to see if you had a chance to review our… Ok.
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